Chapter 5: Setting Up Google Business Profile (GBP)

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🏢 5.1 What is Google Business Profile (GBP)?

Formerly called Google My Business (GMB), GBP is Google’s free tool that lets businesses appear in the Google Local Pack, Maps, and search. Customers can instantly see hours, phone numbers, directions, and reviews.

🛠️ 5.2 Step-by-Step Guide to Creating Your GBP

1. Visit Google Business Profile Manager.
2. Enter Business Name — exact, no keyword stuffing.
3. Select Category — plumber, restaurant, agency, etc.
4. Add Location — physical store or service area.
5. Add Contact Details — phone + website.
6. Verify — postcard, phone, email, or instant.

⚡ 5.3 Optimizing Your GBP for Maximum Impact

Optimization is what drives rankings:

• Fill every section: description, hours, services, attributes.
• Add high-quality photos & videos — businesses with photos get 42% more direction requests and 35% more clicks.
• Use Google Posts for events, offers, and updates.
• Enable messaging for direct customer chats.
• Add products & services with images and prices.

⭐ 5.4 Reviews & Engagement

Reviews are a major ranking factor. Best practices:

• Ask happy customers for reviews.
• Never buy fake reviews.
• Respond to all reviews with professionalism.
• Include keywords naturally in responses.

🚀 5.5 Advanced GBP Features You Should Use

Take advantage of:

• Q&A section — add FAQs in advance.
• Bookings integration for service providers.
• Insights — see how customers find and engage with your profile.

⚠️ 5.6 Common GBP Mistakes to Avoid

• ❌ Using fake addresses (PO boxes, co-working spaces).
• ❌ Keyword stuffing names.
• ❌ Inconsistent NAP details.
• ❌ Ignoring reviews.
• ❌ Forgetting holiday hours.

✅ 5.7 Action Checklist

• Create and verify your GBP.
• Choose the most relevant categories.
• Fill out every section completely.
• Add at least 10 quality photos.
• Post weekly updates.
• Enable messaging & bookings.
• Request and respond to reviews actively.